Is Modified Atmosphere Packaging a profitable choice?

Posted on 11 March 2021

If you have been thinking about investing in Modified Atmosphere Packaging for a while, there’s a lot to take into account. Finding a reliable supplier and partner, making the necessary changes in the production line and figuring out what MA is perfect for your product. 

But first and foremost you will want to know if switching to Modified Atmosphere Packaging is a profitable choice. Because Modified Atmosphere not only affects your product, but also your business, we’ve put some important factors to keep in mind in this blog. Let’s see how Modified Atmosphere could create a higher ROI for your organization.

#1 You’ll be getting more out of your supply chain

With Modified Atmosphere you’ll be more in control of your supply chain, meaning you can look at ways to make it more profitable. Your product’s shelf life will be longer and the quality will remain high for a longer time, meaning you can adapt your decisions to this. 

The extended shelf life and having more knowledge of it will help in the planning, distribution and eventually maybe even the development of new products.

Having a stronger grip on the shelf life of your product, means you could plan your distribution better. This will help you determine when to produce more or less of your product and allocate other resources such as staff and warehousing. It could even take out the guesswork to a certain extent when it comes to seasonal influences.

Plus, extended replacement cycles mean more room for product development, which could be beneficial for your business in the long run.

#2 Switch to sustainable: get ready for the future

The demand for organic and non-chemically treated products increases all over the world. If you comply with these changing consumer wishes, you’ll open your business up to a growing market and will see new selling opportunities. 

#3 Expanding your market globally

A longer shelf life means your products can be stored longer and travel further — and reach their end destination without a loss of quality. That means you could look into markets that up until now we're simply too far out of reach. Bear in mind however that this should only be considered if the necessary transport measures can be taken to protect the Modified Atmosphere Packaging, which will require another investment. 

Do you want to know more about the costs and necessary investments for implementing Modified Atmosphere Packaging? Reach out to our team of experts — we’ll happily answer all your questions.

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