--- title: How MAP helps maintain the taste and smell of food products description: Thanks to globalization, we can enjoy the taste and flavors from all over the world, wherever we are. image: https://blog.masterpackgroup.com/hubfs/Masterpack%20blog%20jul%2031.jpg --- [![Masterpack](https://blog.masterpackgroup.com/hubfs/raw_assets/public/MasterpackGroup_July2021/images/logo-masterpack.svg "Masterpack")](https://blog.masterpackgroup.com/) [![Request for quotation](https://no-cache.hubspot.com/cta/default/4703186/ac58b185-aecd-4a41-aa81-a5b3212ac3fa.png)](https://cta-redirect.hubspot.com/cta/redirect/4703186/ac58b185-aecd-4a41-aa81-a5b3212ac3fa) MENU - - Markets & Applications - [Food](http://www.masterpackgroup.com/markets-and-applications/food) - [Pharma](http://www.masterpackgroup.com/markets-and-applications/pharma) - [Chemical](http://www.masterpackgroup.com/markets-and-applications/chemical) - [Mining](http://www.masterpackgroup.com/markets-and-applications/mining) - - Packaging Solutions - [High-end FIBCs](http://www.masterpackgroup.com/packaging-solutions/high-end-fibcs) - [Liners](http://www.masterpackgroup.com/packaging-solutions/liners) - [Modified Atmosphere Packaging](https://info.masterpackgroup.com/modified-atmosphere-packaging-solutions) - - About Us - [Standards](http://www.masterpackgroup.com/about-us/standards) - [Production Facilities](http://www.masterpackgroup.com/about-us/production-facilities) - [Our Team](http://www.masterpackgroup.com/about-us/our-team) - [Sustainability](https://info.masterpackgroup.com/sustainability-with-masterpack-group) - [Downloads](http://www.masterpackgroup.com/downloads) - [Policies](http://www.masterpackgroup.com/downloads-policies) - [Blogs](https://blog.masterpackgroup.com/) - [Vacancies](http://www.masterpackgroup.com/vacancies) - [Contact](http://www.masterpackgroup.com/contact/) [![Request for quotation](https://no-cache.hubspot.com/cta/default/4703186/ac58b185-aecd-4a41-aa81-a5b3212ac3fa.png)](https://cta-redirect.hubspot.com/cta/redirect/4703186/ac58b185-aecd-4a41-aa81-a5b3212ac3fa) [Back to homepage](https://blog.masterpackgroup.com/) [Partner Portal](https://help.masterpackgroup.com/knowledge) # How MAP helps maintain the taste and smell of food products Posted on 31 July 2020 Thanks to globalization, we can enjoy the taste and flavors from all over the world, wherever we are. That is, if those tastes and flavors don’t get lost before they reach your plate. The aromas of food aroma are highly sensitive to processing and storage conditions. Loss of flavor and off-flavor development are serious challenges for the food industry. Consumers want to eat fresh tasting food, and sellers need food products to stay like that until they’re bought off the shelf. Meanwhile, consumers also don't want any chemicals or other non-biological additives. This is a challenge for the food industry-but one with a solution. ## What causes changes in taste and smell? Various factors play a role in how well food products maintain their taste and aroma over time—time being one of those factors. Food spoilage can also be caused by oxygen in the air. This can cause a process of decay called oxidation. When fats and oils in food oxidize, this can turn the food rancid. One of the main causes of the spoilage of food is the development of microbes, bacteria, yeasts, and mold. These pose a major threat to the shelf life and quality of food. They influence the color and smell of products, and give them an ‘’off’’ taste. ## How MAP helps Keeping food fresh and tasty for as long as possible without additives is a challenge. Modified Atmosphere Packaging is able to preserve the quality, taste, and smell of fresh produce over a longer period of time, using only natural gasses. This can significantly slow down the process of decay by inhibiting processes of oxidation and the growth of microbes. MAP creates an environment in which bacteria, yeast, mold, and microorganisms cannot live. Food spoilage is battled by removing the oxygen from the packaging and creating a custom atmosphere, consisting of gasses that help the product maintain its quality. Together with keeping the packed products at the right temperature, this will prevent loss or change of taste and smell. ## Increase the shelf life of your product Masterpack can help you find the perfect fit for your products when it comes to MAP. In our R&D center, we are able to test and tweak until we find a combination of gasses that will help you keep your products fresh for longer. Want to know more? Get in touch with our team. ### Want to work towards sustainable supply chain management? At Masterpack, we are continuously working towards better ways to pack and protect products. We proudly present our newest solution: Modified Atmosphere for FIBC’s. 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